Burma Shave Roadside Signs
Sublette

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Sublette is home to the only reproduction set of Burma Shave signs in the State of Illinois. They were installed by Reminisce Magazine in 1995 after Sublette was the selected site through a contest held by the magazine. Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs. Burma-Shave was introduced in 1925 by the Burma-Vita company owned by Clinton Odell. The company’s original product was a liniment made of ingredients described as having come “from the Malay Peninsula and Burma”.  Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal.

 

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